Intentflo LLC · Last updated: May 2026 · Effective: May 1, 2026
These Terms of Service ("Terms") govern your access to and use of the services provided by Intentflo LLC, a Virginia limited liability company ("IntentFlo," "we," "us," or "our"). By accessing our platform, signing an Order Form, or purchasing any service, you agree to be bound by these Terms. If you are entering into these Terms on behalf of a company or other legal entity, you represent that you have authority to bind that entity.
IntentFlo provides digital advertising management, audience intelligence, and related marketing technology services ("Services") as described in the applicable Order Form and any addenda incorporated by reference. Services are provided on a month-to-month basis unless otherwise stated in writing.
If Customer enrolls in the DIY Data & Delivery plan (or any plan priced based on advertising spend), Customer agrees to pay a fee equal to twenty-five percent (25%) of Ad Spend for Applicable Campaigns during each billing period (the "DIY Fee"). The DIY Fee is billed in arrears at the end of each billing period based on reporting received from advertising platforms and/or IntentFlo's third-party vendors after the close of the billing period. Customer acknowledges that IntentFlo may not be able to provide real-time usage visibility and that invoices may reflect activity during the applicable billing period even if Customer stops using an IntentFlo Audience mid-period.
"Ad Spend" means the amount reported by the applicable advertising platform as "amount spent" (or substantially similar metric) for Applicable Campaigns during the billing period, net of platform-issued credits and refunds that reduce billed spend, and excluding taxes and platform-assessed penalties, late fees, or chargeback fees, unless otherwise stated at purchase or in an Order Form.
"IntentFlo Audience" means an audience segment sourced from Deep Sync and transmitted, synced, mapped, or activated by IntentFlo to Customer's advertising platform account(s).
"Applicable Campaigns" means only those advertising campaigns (and associated ad sets/ad groups, as applicable) in Customer's advertising platform account(s) that are targeted using an IntentFlo Audience. IntentFlo may determine whether a campaign is an Applicable Campaign based on: (a) IntentFlo's records of audiences transmitted, mapped, or synced to Customer's advertising platform account(s); (b) identifiers or metadata associated with the IntentFlo Audience; (c) usage/spend reporting received from the applicable platform and/or third-party vendor; and/or (d) reasonable information provided by Customer (such as campaign identifiers or screenshots of targeting settings). IntentFlo may determine continued use based on platform-reported data, segment status, or other signals available through connected integrations.
Final Usage Invoice / True-Up. Following cancellation or termination of a usage-based plan (including DIY Data & Delivery), Customer may receive a final invoice or charge reflecting Ad Spend for Applicable Campaigns during the final billing period based on reporting received after period end.
Billing Disputes. If Customer disputes a DIY Fee or any other charge, Customer must notify IntentFlo within thirty (30) days of the invoice date and provide any information supporting the dispute, including campaign IDs, screenshots, or other platform data. Customer may provide the DeactivationLog audit ID (issued at time of deactivation) in any billing dispute; IntentFlo's records (including the DeactivationLog and sync logs) will be used to reconcile charges. IntentFlo will make reconciliation artifacts (vendor report and sync logs) available for review upon reasonable written request; IntentFlo will rely on its records (including DeactivationLog) to reconcile charges. IntentFlo will review platform/vendor reporting and IntentFlo's sync logs and will adjust the invoice if an error is confirmed. Disputes submitted after thirty (30) days may not be eligible for adjustment and will be deemed accepted. Disputes may be submitted to info@intentflo.com.
Cancellation (Fixed Monthly Subscriptions). You may cancel a fixed monthly subscription at any time through the Customer portal (Billing tab) or by emailing info@intentflo.com. Cancellation is effective at the end of the then-current monthly billing period; you will retain access to Services through that period. No pauses, freezes, or partial-month credits are offered. You may cancel and re-enroll later at then-current pricing. Fees are non-refundable except as required by law or expressly stated in an Order Form.
DIY Data Plan Not Automatically Cancelled. If Customer is enrolled in DIY Data & Delivery (or any usage-based plan), canceling a fixed monthly subscription does not by itself cancel the usage-based plan or eliminate DIY Fees.
Stopping Future DIY Fees. To stop future DIY Data & Delivery charges, Customer must do both of the following:
Customer acknowledges that IntentFlo bills DIY Fees in arrears based on platform/vendor reporting received after the billing period ends, and Customer may still incur a final true-up charge for any Ad Spend reported for the billing period in which audiences were used. IntentFlo may rely on platform/vendor reports and IntentFlo's own sync logs to determine Applicable Campaigns for billing purposes. Customer agrees to cooperate, on request, in providing reasonable information (such as campaign IDs or screenshots) to help verify whether a campaign used an IntentFlo Audience.
IntentFlo will request your approval for creative assets, strategy changes, and similar items via email only. If you do not respond within 3 business days of an approval request, the item will be deemed approved and IntentFlo may proceed. Notwithstanding the foregoing, IntentFlo will not implement a material increase to your advertising budget without your explicit written approval stating the new budget amount.
IntentFlo manages advertising on your behalf but does not pay media spend (ad costs charged by platforms such as Meta, Google, TikTok, etc.) on your behalf. You are the advertiser of record and must maintain a valid payment method on file directly with each advertising platform. IntentFlo's Monthly Fee covers management services only, not ad spend.
You agree to grant IntentFlo reasonable access to your ad accounts, pixels, CRM, and other assets necessary to perform the Services. IntentFlo's ability to deliver Services is contingent on timely cooperation and access. Delays caused by your failure to provide required access or approvals do not entitle you to a refund or service credit. Deactivation requests are recorded by IntentFlo; Customer will receive a confirmation email containing an audit ID that IntentFlo may rely on for billing and dispute resolution.
IntentFlo retains all right, title, and interest in its platform, technology, templates, and methodologies. You retain all right, title, and interest in your brand assets, creative materials, and customer data. Upon request following termination, IntentFlo will return or delete your data in accordance with its data retention policies.
Each party agrees to keep the other's Confidential Information (including pricing, business strategy, and technical details) confidential and not to disclose it to third parties without prior written consent, except as required by law.
You represent and warrant that: (a) you have the authority to enter into these Terms; (b) your business, products, and advertising comply with all applicable laws; (c) you have all rights necessary to provide your brand assets to IntentFlo for use in the Services; and (d) your advertising campaigns will not violate any third-party platform policies.
THE SERVICES ARE PROVIDED "AS IS" AND "AS AVAILABLE." INTENTFLO MAKES NO WARRANTY, EXPRESS OR IMPLIED, REGARDING RESULTS, PERFORMANCE, UPTIME, OR FITNESS FOR A PARTICULAR PURPOSE. INTENTFLO DOES NOT GUARANTEE ANY PARTICULAR ADVERTISING RESULTS, LEADS, CONVERSIONS, OR RETURN ON AD SPEND.
TO THE MAXIMUM EXTENT PERMITTED BY LAW, INTENTFLO'S AGGREGATE LIABILITY ARISING OUT OF OR RELATED TO THESE TERMS OR THE SERVICES WILL NOT EXCEED THE FEES PAID BY YOU IN THE THREE (3) MONTHS PRECEDING THE CLAIM. IN NO EVENT WILL INTENTFLO BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING LOSS OF PROFITS OR DATA.
You agree to indemnify, defend, and hold harmless IntentFlo and its members, managers, employees, and agents from any claims, damages, losses, and expenses (including reasonable attorneys' fees) arising from: (a) your breach of these Terms; (b) your advertising content or business practices; or (c) your violation of any third-party rights or applicable law.
These Terms are governed by the laws of the Commonwealth of Virginia, without regard to conflict of law principles. Any dispute arising from these Terms shall be resolved by binding arbitration administered by the American Arbitration Association under its Commercial Arbitration Rules, with proceedings held in Virginia. Notwithstanding the foregoing, either party may seek injunctive relief in a court of competent jurisdiction.
IntentFlo may update these Terms from time to time. We will notify you of material changes by email or by posting a notice on our platform. Continued use of the Services after the effective date of any update constitutes acceptance of the updated Terms.
IntentFlo may send notices, invoices, approval requests, and other communications to the email address associated with your account. Email communications sent to or from the account's primary email address on file (or any other email address expressly designated by Customer in writing as an authorized contact) constitute valid written notice and instructions for operational purposes, including support requests and approvals related to Managed Services.
Amendments, New Order Forms, and Fee Waivers. Notwithstanding the foregoing, amendments to these Terms, new Order Forms, and any waiver of Fees must be agreed in a writing signed by an authorized representative of IntentFlo. No email communication alone shall constitute an amendment to these Terms or a waiver of any Fee obligation.
Managed Services Approvals. Deemed approval timelines described in the Managed Services Addendum run from the time an approval request is sent to Customer's Approval Email (as defined in the Managed Services Addendum, defaulting to the primary email on file). Customer is responsible for keeping its contact email address current.